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sustainable growth

 

There is much talk in the world at the moment about sustainable growth. When we at FCG use the word 'growth' we do so in its enriched sense, being the act or process of growing. The word 'growth' begs a closer look.

Growth ~ to grow (v.) : 1. to increase in size or value, 2. develop or exist as a living thing or natural product, 3. produce by cultivation, 4. become gradually, 5. (i.e. grow on) be more favored by.

Sustainable Growth is actually about the whole definition. It is about an increase in value with any increase in size. It's about existing as a living entity with natural products, not just as developments on a balance sheet. It is about cultivating present potential for future benefit and advantage. It is about the management of a gradual process of change. It is about being seen favourably as a valued member of an increasingly complex society.

Like others we see your growth in terms of profits, revenue, number of outlets, market share, range of products, surplus funds, status, ranking or locations - but we also enable you to view the entire growth and development of the organization - in its assets, systems, identity and culture as a balanced integral whole.

Seeing the whole picture is what makes the difference in creating sustainability.

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